When you arrive, your booth looks something like this;)
A bit of a waiting game...
But when the walls are up, the carpet unrolled, the lights working and the samples unpacked and styled, it's pretty fantastic:) Months of hard work to fulfill a vision, realized. Just as it was for last year's quilt market when we launched Soft Repose, our booth continued to be a haven of calm and tranquility. A lighter, softer, gentler touch overall... which is in keeping with the design aesthetic of the Shell Rummel brand.
We launched Bloom Beautiful, a rose garden inspired collection that features the prettiest design elements, like roses in bloom, song birds, branches and willows, all in my hand painted watercolor style. It's a very relatable collection of patterns that mix beautifully with our Quiet Moments collection from last spring... and yes, that's intentional;) I want my stores to get the most longevity they can out of a collection, so we layer colors and patterns in a way that allows each new collection to build on the one that came before it.
Integral to the success of our booth at Quilt Market, are the talented creatives who create for us! The details are what make our projects stand out and this year we rocked it. Gratitude, to all who sewed for me, @quiltaddictsanonymous, @sugar_bowl_crafts, @tooheycohen, @bwestquilts, @quiltedcardinal .... (you can follow them all on Instagram). Your work is lovely and you made me look real good:) x
Of course, time at a trade show is always measured best by the company you keep. We were fortunate to have spectacular neighbors, Tim Holtz and his lovable team, as well as visits from some fellow designers. Always grateful for the generous spirit of those we share time with.
A joy to have Rachel working with me for nearly 10 years and counting! She worked so hard to help bring our booth to life and really, she's the coolest, so I couldn't deny her a design field trip to the Museum of Fine Art Houston to see the Oscar de la Renta exhibition... a highlight of our time in Houston.
I am amazed at the kindness of the quilting/sewing community! So many shop owners and fabric lovers from all over the globe came by to admire our booth and the lovely projects we featured. We welcomed the company... they truly are the nicest people you'll ever meet. It's an honor when a store owner/buyer chooses to bring your products into their store and offer it to their customers and we take great pride in knowing that our collections are gaining a following both here and overseas.
Bloom Beautiful is in pre order now and ships in May.
The collection is available via Freespirit fabrics.