Home Decor

Shell Rummel Rugs now at Anthropologie

When designing the Natural Affinity collection of soft wool rugs for Surya, I chose a mixture of softly serene, organic concepts as well as quietly elegant designs that were directly inspired by elements found in nature. Each rug in the collection honors the natural attraction and compatibility between ocean currents and layered tidal seascapes. I love incorporating subtle modern coastal shapes and textures into my collections and feel there is a relatable resonance to my designs, which can enhance a variety of interior spaces.

Validating, to see the Shell Rummel Natural Affinity Pebble rug now featured at Anthropologie.  I absolutely love when our products find the perfect home;) 

It tells a Story...

Shell Rummel home decor and studio collection IMG_8671.JPG

Flat Lay Obsession underway, which means anything and everything is fair game. I've torn apart my studio grabbing swatches and products off the shelves in my efforts to show mix and matchability;)  I can tell you that it is completely gratifying, seeing so many of the products we have designed, working so well together, telling a cohesive story with palette and line and vibe. It's a culmination of intention, focus, persistence and patience... the method to my madness;) 

Interior Designers...we would love to work with you! Apply to receive Trade discounts on our product lines. Our current Studio Collection includes casual luxe Belgian linen fabrics, pillows and beautifully crafted wallpapers. We also offer a full range of wool rugs and silk pillows through our industry partner, Surya, as well as a line of Interior House paint in my signature color palettes! 

Natural Affinity Rugs, Artisan Made, In stock!

A special delivery arrived last week from our fabulous design partner, Surya. This is our Natural Affinity Rug (NTA-1000) and I just feel compelled to share it again and again with all of you because... well, let's face it, the pics online via Surya simply Do NOT do this collection justice. So, I am taking it upon myself to show the rugs in a visually more compelling way...How am I doing?;) 

Each rug in my designer collection is artisan made in India, which means every rug is truly a hand made work of art. The wool is very soft...feels so good underfoot. The colors have a shimmery softness that changes in the light. A beautiful product line and one I am very proud of. 

I carry the entire Natural Affinity wool rug and silk pillow range in my Shop. These products are also available to the trade, so if you are an Interior Designer, reach out to me and let's work together. 

Shell Rummel Natural Affinity Rugs
Shell Rummel Natural Affinity Rug NTA 1000 via Surya
Shell Rummel Natural Affinity Rug NTA 1000 via Surya

Soon to grace our design studio... Microbatch Textiles!

I spent the earliest days of my career self producing a variety of product lines. All of my products began with my hand painted watercolor paintings.  From there, artwork was digitized, color palettes were refined, designs tweaked,  production techniques explored and packaging created to delight.  It was so much work,  ensuring that my artistic vision was fully realized every step of the way. And as I write these words, I recall just how much I loved it all...There's something about the process of creation from beginning to end that is deeply satisfying.  

In more recent years, I have been licensing my art and designs to manufacturing partners who then use my art to enhance their product lines. The collaborating happens between me, my team and the manufacturer and their art director.  Licensing also has elements that are richly rewarding, especially when our vision comes to life with a quality product, and I am fortunate to have many. 

But I've been missing a more hands on approach. So my design team and I have jumped back in and we are about to offer our first collection of self produced, upholstery weight textiles on the most beautiful cotton/linen blend fabric. And, just as I remember, it really is a process;) We are still tweaking to get color perfect, but it's coming along beautifully. We are so excited to soon share the full collection, which features our softly sophisticated, organic designs along with a few other product line surprises.  This collection will be offered to the trade via Interior Design Professionals and Showrooms and we simply can't wait to see what new opportunities may arise.  I'm feeling inspired anew... it's really limitless, where we can take this!  (upholstered furniture, anyone? :)

If you're a Design Professional or an Interior Design Showroom who would like more information about the new collection, (or, if you just plain dig what we're offering:) drop me a line and let me know how you envision us working together. 

~Shell

New Bath Collection has Launched

So pleased to share that our newest collection of Bath textiles (shower curtains, rugs and towels) and coordinating accessories are now available at Kohl's online. I invite you to view our Lookbook, which features each of the 5 modern collections and links directly to our shopping page via Kohl's. 

View the Lookbook, here

Shell Rummel Lookbook for bath
Shel Rummel Lookbook for bath 2