Shell Rummel

Designer, Artist, Visual Storyteller

The sea can do craziness, it can do smooth, it can lie down like silk breathing or toss havoc shoreward; it can give gifts or withhold all; it can rise, ebb, froth like an incoming frenzy of fountains, or it can sweet-talk entirely. As I can too, and so, no doubt, can you, and you.”
— ~Mary Oliver, A Thousand Mornings
Shell Rummel, Artist & Designer


Most days  you can find me,  casual and comfortable, wearing worn in blue jeans and bare feet, designing new collections or painting new watercolors. My design studio is warm and light...a feel good space to create in. From here, I run all the facets of my growing design business which includes a thriving licensing division as well as a new Studio Collection of casual luxe products being offered to the Interior Design Trade.

I am drawn to organic lines, authentic materials, textures you can feel with fingertips and layers that invite a closer look.  The juxtaposition of perfect/ imperfect details in nature really intrigues me and often provides the inspiration that is at the forefront of my art and design work. Noticing this natural process is what feels real and raw and beautiful to me.  I strive to honor these elements in all I create.

My company, Shell Artistree, has been an established presence in the fine art, wedding and stationery markets for nearly 20 years. My award winning watercolor artwork has been represented in retail stores and fine art galleries nationwide, and has been featured in juried art shows, fine art exhibitions and national publications. An honor,  that my artwork has been collected by thousands of private and corporate art patrons both within the US and abroad. 

My current passion centers around building the Shell Rummel brand which features my signature tranquil designs and elegant color palettes. In addition to the launch of my newest Studio Collection fabrics and wallpapers,  you can find Shell Rummel products (bedding, bath, rugs, pillows, textiles, fabric by the yard, house paint and of course, wall art) online and on the shelves of a growing list of major retailers including Bed Bath & Beyond, Kohl's, Wayfair, Homegoods and JoAnn fabrics.

Follow the journey...

I have an active voice across many social media platforms and I welcome you to follow me on Instagram, Facebook, Twitter and Pinterest and add to the conversation.